Trust & Transparency
Commitments & Policies
We build AI that is responsible, transparent and built for humans. Here you'll find our core principles and all of our policy documents.
Our Principles
Our Core Commitments
These commitments guide everything we build and every decision we make as a company.
Responsible AI
We build deep-thinking AI systems that are explainable, accountable and safe — never chasing artificial general intelligence, always prioritising human oversight.
Privacy First
Data privacy is not an afterthought. It is built into the architecture of everything we create, ensuring your data stays yours.
Certified Security
We hold Cyber Essentials certification and apply robust security practices across all our products and infrastructure.
Transparency
We are open about how our AI systems work, what data they use, and how decisions are made — giving you full confidence in the tools you use.
Inclusion & Diversity
As a Disability Confident employer with a fully neurodiverse team, we champion diversity and design AI that works for everyone.
Social Good
From supporting NEETs into employment to reducing inequality in education, we apply AI to challenges that matter most to society.
Documentation
Policy Documents
All of our legal and compliance documents are available to read below.
Privacy Policy
How we collect, use and protect your personal data in line with UK GDPR.
Terms & Conditions
The terms governing use of our products and services.
Data Processing Policy
Our commitments as a data processor and how we handle data on your behalf.
Cookies Policy
What cookies we use, why we use them, and how you can manage your preferences.
Recognised & Accredited
Certifications & Accreditations
We are proud to hold the following certifications, reflecting our commitment to security, inclusion and social responsibility.
Cyber Essentials Certified
Disability Confident Employer
UK Government Supported
Have questions about our policies?
Our team is happy to answer any questions about how we handle data, our security practices, or our responsible AI approach.
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